Many book signings are a "bust." Plenty of work goes into setting up the event and the only people who show up are the author and the author-relations person from the store. It's a sad story that repeats itself over and over. However, the author can take steps to improve book signing success. Keep in mind that, unless you're a celebrity author, the store will not do much promotion. Therefore, it's the author's responsibility to be more proactive. Here are some ways to do that:

• After you've secured the date, set up a meeting to discuss what the store will do to promote the signing. Then the author should ask that person what are some of the best ways the author can to help out.



• Ask for a copy of the store's media list. Most stores maintain a media list of places where they send listings of special events. If the store will give you the list, call those places and tell them that you're available for interviews. Of course, before you call, think of a good reason why they would want to interview you.



• Depending on the location, consider inviting your friends, business associates and anyone else that supports you. Also, think about associations or organizations that would be interested in the topic of your book. If you wrote a mystery novel, see if there is a local organization of mystery readers and invite their members.



• As people are walking through the store, find ways to engage them in conversation. If the person is near your table, say hello and ask, "What types of books interest you?" Find a way to introduce yourself and explain that you are in the store promoting your latest book.

While many of these people won't be buyers, they might know someone who would like your book and would want to give an autographed copy to that person. Books signed by authors are always special. While you may not sell hundreds of books at a traditional bookstore signing, you still could generate some publicity and also learn first hand what people are looking for in the marketplace.