The word "new," according to dictionary.com, definition #8, means "fresh or unused; example: to start a new sheet of paper." The new year is exactly like that sheet of paper. It is quite possibly one of the best presents we can get for the holidays. The question is: What do authors do with it?

I'd like to suggest a New Year's resolution for everyone: "I (insert your name here) will build quality relationships with the media and the public to become more popular and profitable." Keeping this resolution will create a happier professional and personal life. Use these questions to evaluate the way you handle your relationships and consider making some positive changes.

What's your story? Do you stick to it?

When dealing with the public and the media about your book, you should have the answers to all the questions whether people ask them or not — specifically the answers to those questions dealing with values and beliefs. This is the foundation to any relationship.

You must know yourself before knowing others. Authors must internalize their mission statements and values to keep everyone on the same page and remind everyone of their purpose. I came across Microsoft's mission statement from 15 or so years ago, and it included a statement about Microsoft having its software on every computer in America. Then, that was a very lofty statement, but that dream has practically been realized. Make sure you and others you work with know your story (values, beliefs, mission statement) and stick to it.

Do you connect with the public?

One of the best ways to build new relationships and get people thinking about your books is to distribute some sort of publication. Think newsletter or magazine, or turn to the wide world of the Web and create e-zines or e-newsletters. Publications give authors a separate chance to connect with the public, show personality and broadcast company news. There are some great programs, such as Constant Contact and Intelli Contact, which make it easy to organize and distribute information. If you already have a publication, think about ways it can be revamped. "Makeovers" bring back that fresh feeling and refocus attention on you.

Do you say "please" and "thank you?"

Some of the most basic relationship rules are often forgotten as years pass. Creating and maintaining relationships with reporters and book editors should be handled with extreme care and attention. Simple, sincere acts of appreciation can reap many benefits when it comes to people remembering you and wanting to continue a relationship. When you want a reporter to notice you, take notice of them. Pay attention to what reporters usually write about and contact them with feedback, leads on a source or just a compliment on their article/show. If a news story is published or broadcasted about you, be sure to show your gratitude. Kindness rarely goes unnoticed.

Remember that the new year is your very own, brand-new, blank sheet of paper. Don't throw it away. Addressing these questions will put you on the right path to better relationships, better book success and a better year and that sounds like very happy news.