1. Determine if the writer actually read your book. While book reviews are subjective, often you can tell if someone who didn’t read the book criticized it unfairly. If it's a columnist or a feature reporter, give that person a call and politely point out why you think he or she was wrong. In either case, it might result in some follow-up coverage that could address your concerns. Be sure to give the reporter good quotes that he or she would want to share with readers.
         2. Decide whether it's a trend or a blip. If several media outlets have said similar negative things about your book, then there may be something about the writing that requires criticism. However, if the first review is negative, be patient. If anything, work harder to get more reviews that may be more positive and make clear the first review was wrong.
        3. Deliver a response. Write a letter to the editor of the reporter and ask that it be included with other letters to the editor. If the writer has a blog, write a comment politely arguing that you think he or she was way off base. If other blog writers like your book, let them know about the negative writer and suggest posting something regarding how mistaken that writer was.
        4. Accept the truth. In the end, if all the reviews are bad, it might be a losing battle. At that point, stop pitching your book for reviews, and change the focus to feature articles, profiles or how something in your book relates to the news.